Design for the first ever M.A.C.H. 1 Alley Cat Hell race that took place in Tel Aviv in May 2014. Hosted by Gordon Bennett, a bike shop and hub for Tel Aviv’s fixed gear scene, Israel's top fixed gear cyclists conquered the streets of Tel Aviv in an all out battle for 1st place and the title of M.A.C.H. Champion.

Posters, teasers and a strong social media campaign brought over 50 cyclers out for the race. Riders had to get their checkpoint manifest stamped at each checkpoint in order to receive a small note revealing the location of the next point. To top it all off, Gordon Bennett printed awesome t-shirts that were sold during the event.

All projects, photos & images © Copyright 2021, Roy Sherizly