TOOB Keychains are hand made by myself using recycled bicycle innertubes collected from Tel Aviv's local bicycle workshops. Instead of throwing worn or punctured innertubes away, each one is cleaned, washed, hand-cut and buttoned - giving them a new purpose to serve and few more miles to travel. Over a thousand TOOB Keychains were sold online.

All projects, photos & images © Copyright 2021, Roy Sherizly